Hello! I’m Stacey,
A Senior Web UX/UI Designer of 12+ years who builds delightful digital experiences that convert. I’m skilled in user experience design, user interface design, and user interface development. I have a passion for solving complex problems, building accessible user experiences, and scalable information architecture. I thrive in startup environments where I can take control of what needs to be done.
Core Competencies
User Experience Design • User Interface Design • Prototype Design • Accessibility • Agile • Information Architecture • Wireframing • Design Systems • User Flow • Conversion Rate Optimization • Marketing Campaigns
experience
Sr. EXPERIENCE Designer / Mint Mobile, Costa Mesa, CA
October 2022 – Present
July 2021 – Present
- Create mobile-first solutions for MintMobile.com
Sr. Web UX/UI Designer / Auctane, Austin, TX
July 2021 – October 2022
July 2021 – Present
- Supported marketers in a remote organization across six different B2B brands with web design, lead generation, and conversion rate optimization efforts while maintaining brand consistency.
- Created and documented team processes and design systems using Figma and Zeroheight, enabling the user experience design team to design new pages faster through the use of reusable components.
- Sketched, wireframed, prototyped, and created mobile-first, responsive visual designs for the company’s WordPress websites using Figma and Adobe XD.
- Worked collaboratively with design peers and leadership to improve the sign-up process and landing page experiences for ShipStation.com, increasing conversions by 30% with 100% statistical significance.
- Worked with the business product owner to improve the pricing page of ShipWorks.com. Increased referrals to ShipStation by 100% and ShipWorks enterprise sign-ups by 28%.
- Improved ShipStation.com information architecture by performing audits with ScreamingFrog software and reorganizing content; the result is a website that is easier to maintain for the content team, and will scale with future growth/international expansion.
Web UX/UI Designer / WP Engine, Austin, TX
July 2016 – April 2020
July 2016 – April 2020
- Increased YOY site traffic by 50% while increasing MRR by 40% after a complete redesign of the company website, wpengine.com.
- Created and deployed A/B tests with Google Optimize to inform which designs and content increased conversions.
- Optimized the sign-up experience by redesigning and prototyping the flow with Adobe XD and testing with Google Optimize; helped grow our customer number from 50k to over 120k.
- Designed an online resource library and integrated it with Hubspot, which helped generate over 20k leads per month.
- Redesigned leading WordPress industry web magazine, torquemag.io as a mobile-first experience. Increased page views by 66%.
- Worked cross-collaboratively with marketers, sales engineers, customer experience specialists, designers, and developers.
- Data-driven design using Looker, HotJar, Google Analytics, and Google Optimize.
Web UX/UI Developer / TUNE, Seattle, WA
February 2014 – June 2016
February 2014 – June 2016
- Created fully responsive, mobile-first websites for tune.com, mobileapptracking.com, and hasoffers.com, startups in the SaaS B2B industry space.
- Streamlined development through the creation of Agile processes and systems, documented with Confluence and Github.
- Mentored junior developers.
X-Box UI Developer / Microsoft, Redmond, WA
October 2012 – November 2013
October 2012 – November 2013
- Contract Position
- Worked collaboratively with Software Engineers, UX Designers, and stakeholders in an Agile environment to solve and deliver complex user stories for X-Box One product.
- Developed UI for Windows Music, Windows Video, Windows Games, XBOX One Achievements, XBOX One Friends, and XBOX One Party applications using HTML, CSS/LESS, and JavaScript.
- Reduced the technical debt of Windows 8 Games App by eliminating over 13k lines of unnecessary code, reducing the app size by 6%.
Web Designer/Developer / IGT, Reno, NV
April 2012 – October 2012
April 2012 – October 2012
- Created pages and graphics for igt.com and megajackpots.com websites using Adobe Photoshop and Adobe Illustrator.
- Designed and developed responsive microsites with HTML, CSS, and JavaScript.
Freelance Website Design & Development / Self Employed
January 2005 – July 2013
January 2005 – July 2013
- Consultations with clients
- Discovery and definition of project requirements
- Design, development, and deployment of websites to client servers
Software & Skills
Figma • Adobe XD • Adobe Photoshop • Adobe Illustrator • Zero Height • Usersnap • Google Analytics • Google Optimize • HotJar • ScreamingFrog • JIRA • Confluence • Slack • Asana • WordPress • HTML • CSS • SCSS • LESS • Agile/SCRUM • Github
Awards
Outstanding Web Achievement for WPEngine.com
Web Marketing Assn
September 2018
September 2018
courses & certifications
Figma Masterclass
DesignerShip
December 2022
Certificate
September 2018
IAAP CPACC Certification Prep
Deque University
April 2023
Certificate
IAAP CPACC Certification
International Association of Accessibility Professionals
July 2023
Above Standard